Sturgis Motorcycle Rally 2026

The world's most iconic motorcycle rally, now in its 86th year. The Black Hills of South Dakota come alive every August as nearly half a million riders descend on the small town of Sturgis. Ten days of riding, concerts, custom bike shows, vendor expos, and pure two-wheeled freedom. Highlights include the legendary Main Street cruise, Buffalo Chip concert grounds with world-class acts, races at the Black Hills Speedway, and organised group rides through the Badlands, Needles Highway and Mount Rushmore. Sturgis is more than a rally — it's a pilgrimage. If you ride, you go at least once.